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luxury brands

Why China’s Viral Video App Douyin is No Good for Luxury

Jun 14, 2018  /  Opinion  / 
The app’s popularity has led many luxury brands to consider if they need to jump on the Douyin bandwagon. Despite its appeal, many argue the mainstream app is unable to meet the needs of a luxury brand. Here Jing Daily gives three reasons why. Read More

Is Douyin the Right Social Video Platform for Luxury Brands?

Mar 19, 2018  /  Entertainment Marketing  / 
Over the past couple of months there’s been a lot of hype about Chinese short video social site Douyin. The app, launched in September 2016, growing to over 100 million users within a year, becoming the number two ranked app overall in the Apple Chinese App store, and reaching first in the video/photo category. Read More

China’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands

Feb 21, 2018  /  Celebrity  / 
Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More

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