Tencent Becomes Majority Shareholder in Chinese Game Live-Streamer Huya

 /  Game  / 
Internet giant Tencent is now the biggest shareholder of Chinese game-centric live-streaming platform Huya after buying an additional stake in the company. Read More

China’s Twitch Hoping to Turn Men on to Livestreamed E-Commerce

 /  Chinasplaining  / 
Many of the people tuning in to China’s commercial livestreams are women. Live gaming platform Douyu is looking to appeal to a different demographic. Read More

Life in Kuaishou’s Watery Margins

 /  Chinasplaining  / 
Streamers on China’s coarse TikTok rival drift between the alieantion of the ‘jianghu’ and dreams of mainstream success. Read More

China’s Live Performances Go Virtual Amid COVID-19 Epidemic

 /  News  / 
“Crosstalk” shows, operas, and even music festivals are going online to avoid crowds and prevent the coronavirus from spreading. Read More

Kuaishou Earned Revenue of $7.2 Billion in 2019: report

 /  News  / 
Chinese video-sharing app Kuaishou generated RMB 50 billion (around $7.2 billion) in revenue in 2019, with live-streaming revenue accounting for the largest share. Read More

2019 in Review: China’s Top Trends in Content + Commerce 

 /  CBI  / 
As 2019 draws to a close, it’s time to look back at some of the key ways in which brands sought to resonate with China’s consumers through entertainment and other content-driven marketing strategies. Read More

Online Content Rules Leave Platforms Holding The Bag

 /  News  / 
Regulators are circling online content platforms and their vetting procedures, which suffer from inattention and lack of support. Read More

CBI News Wrap: 12.12 Shopping Day, Creative Branding on TV Dramas

 /  CBI  / 
Just one month and one day after the Singles’ Day shopping frenzy of November 11, Chinese retailers geared up again for a somewhat smaller day of big sales on December 12. Read More

CBI News Wrap: Death on Reality Show, Short Video Developments

 /  CBI  / 
Following the death of model-actor Godfrey Gao on the set of an extreme sports challenge reality show, a broader crackdown on this genre of programming would not be surprising. Read More

How L’Oréal Won Singles’ Day 

 /  CBI  / 
Beauty was one of the top sales categories in the record-setting 2019 Singles’ Day sales, with four of the 15 brands that surpassed RMB 1 billion ($142 million) in sales on Alibaba platforms coming from that sector. At the top of the list this year was L’Oreal Paris, which employed a variety of techniques to draw Chinese consumers. Read More