The 6 Female Instagram Stars Taking China By Storm

 /  Entertainment Marketing  / 
For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More

A Brief History of China’s Tomboy Heartthrobs

 /  Celebrity  / 
‘Produce 101’ contestant Sunnee is only the most recent in a long line of androgynous pop idols. Read More

Headlines From China: Alibaba Now Holds Shares In All Major Film Companies

 /  Headlines From China  / 
Alibaba is currently a shareholder in multiple leading film companies across the Chinese film industry, covering the entire supply chain from funding, production to distribution.  Read More

10 Standout Fashion Moments for Chinese Stars in the History of Cannes

 /  Entertainment Marketing  / 
With the Chinese film industry having taken off over the past few decades, an increasing number of Chinese actors, filmmakers, and celebrities have made their way onto the red carpet at Cannes, often times teaming up with major fashion houses to help them put their best foot forward. Read More

‘Breaking the Internet,’ China-Style: The Best Ways Brands are Leveraging Celebs Online

 /  People  / 
When it comes to a brand’s efforts to increase awareness and cultivate a desirable image, a new L2 report finds that China’s top celebrities remain a potent force in the era of social media. Read More