What Reality Show 101 Tells Us About Contemporary Femininity in China

 /  Opinion  / 
In contemporary China, sassy idols like singer Wang Ju – also referred to as “the Chinese Beyonce” – are garnering attention for embodying the rise of female empowerment. Read More

‘Breaking the Internet,’ China-Style: The Best Ways Brands are Leveraging Celebs Online

 /  People  / 
When it comes to a brand’s efforts to increase awareness and cultivate a desirable image, a new L2 report finds that China’s top celebrities remain a potent force in the era of social media. Read More