Kuaishou |

Why DMOs Must Look Beyond Celebrity Endorsements

Aug 1, 2019 / Entertainment Marketing /

In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

The Livestreamer Thriving in a Desolate Chinese Coal Town

May 21, 2019 / News /

A native of China’s northeast has found unlikely success with online videos broadcast from his desiccated hometown. Read More

Short Video App Kuaishou Launches Youth Control Feature

Mar 29, 2019 / News /

Tencent-backed Kuaishou aunched on Thursday a “youth mode” that restricts underage user access on the platform, following Douyin in creating in-app ecosystems designed specifically for young users. Read More

15 Seconds of Fame: Short Video Apps Taking the Mobile Market by Storm

Feb 20, 2019 / Entertainment Marketing /

Two companies join forces to create the first global digital media app that can succeed inside and out of China. Read More

Short Video App Kuaishou Doubles Down on Domestic E-commerce

Jan 3, 2019 / Entertainment Marketing /

Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More

Chinese Short Video App Kuaishou Launches AR Avatar Feature

Dec 27, 2018 / News /

Animated cartoon avatars are now making their way into China’s popular bite-sized videos, with Tencent-backed short video app Kuaishou releasing an AR avatar feature dubbed “Kmoji.” Read More

Kuaishou Returns to WeChat After Six-month Ban

Oct 25, 2018 / News /

After being outlawed by WeChat for six months, Kuaishou videos can once again be shared on the Moment’s feed, according to local media reports Read More

Headlines from China: DreamWorks Introduces Slew of Upcoming Films to Chinese Audience

Oct 24, 2018 / Headlines From China /

Recently, DreamWorks Animation hosted a promotional event in Beijing, introducing the company’s upcoming films to the China market. This is the first event of this kind hosted in China by DreamWorks since it became a subsidiary of Universal Studios. Read More

China Internet Report 2018: Chinese Internet Giants Are Expanding And So Is Government Regulation

Jul 10, 2018 / News /

China’s internet industry is one of the most active across the globe and as a new report by Abacus, 500 startups, and South China Morning Post shows just why. Read More

Chinese Video Streaming Platform AcFun Reveals Security Breach

Jun 14, 2018 / Legal /

Chinese video streaming platform AcFun recently revealed that hackers had stolen data of tens of thousands of user. The company apologized for the breach and admitted that the leak was due to insufficient precautions to secure the platform. Read More

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