Headlines from China: Is Live-streaming Becoming A New Secret Weapon for Selling Movie Tickets?

 /  Headlines From China  / 
On November 5, two lead actors of upcoming comedy film "My Dear Liar" teamed up with top e-commerce live streamer Viya to sell ticket vouchers of the movie through her live streaming channel on Alibaba's ecommerce platform Taobao. Over 100,000 ticket vouchers were sold during the livestreaming. Read More

Chinese Long-form Video Content Creators Are Far from Dead

 /  Entertainment Marketing  / 
Short-form video has no doubt captured the marketing world for its appeal among China’s youth, but if a series of recent deals by Alibaba and Tencent are anything to go by, it’s not over yet for Chinese long-form video content creators. Read More