CBI Case Study: When Effective Brand Integration Clashes With Chinese Law

 /  CBI  / 
A Chinese court strike down an innovative form of advertising that went too far in its attempt to connect a brand to the highly popular content of a reality show. Read More

Entertainment Marketing in China, Part 2: The Legal Landscape for Brand Integration 

 /  CBI  / 
The Chinese legal environment for brand integration is not entirely clear-cut, since existing regulations largely focus on more traditional forms of advertising. Read More

Short Video Platforms Douyin, Kuaishou Accused of Showing Counterfeit Products

 /  News  / 
Chinese short video platform such as Douyin and Kuaishou are being criticized for featuring video hosts who make and distribute counterfeit products on their videos. Read More

Why Chinese Companies Hire Celebrities as Executives

 /  Entertainment Marketing  / 
The trend of celebrity joining companies as executives comes as a response to circumvent the newly amended China Advertising Law. Read More