CBI Video |

CBI Video: Tmall’s Singles’ Day Wishes

Nov 26, 2019 / CBI /

To mark the eleventh annual November 11 Singles’s Day shopping festival, Alibaba’s Tmall created its first short film, a touching modern family story that incorporates fairy tale elements. Read More

CBI Video: SK-II Takes Another Look at Chinese Women With Katie Couric

Nov 19, 2019 / CBI /

SK-II’s recent global campaign, “Timelines," is a global docu-series with American television journalist Katie Couric taking a broader view of marriage pressure and social expectations across cultures. Read More

CBI Video: Huawei’s Mate30 Phone Is the Behind-the-Scenes Star of Its Latest Movie

Nov 12, 2019 / CBI /

Close-ups of grains of sand blowing in the desert wind are one of the many ways Huawei shows off the capabilities of its Mate30 mobile phone in “Badain Jaran," a story of misadventure in the Mongolian wilderness shot entirely with the device’s camera. Read More

CBI Video: Fashion Brand JNBY Looks at the Life Stories of Contemporary Women

Nov 5, 2019 / CBI /

The documentary-style series “Chat: The Future" features actress Hachi (Wang Yueyi), model/university student Cici (Xiang Yeging) and vlogger Zhuzi (Shao Jingzhu) as they go about their daily lives, discussing their interests and aspirations. Read More

CBI Video: Nostalgic Music Brings Harmony to Generational Conflict for Lexus

Oct 29, 2019 / CBI /

With its latest film promoting its RX line of luxury SUVs, Lexus is the latest brand to turn to Chinese musical nostalgia to appeal to consumers. Read More

CBI Video: Peace Hotel Anniversary Film Pays Homage to Silent Era

Oct 22, 2019 / CBI /

To mark the hotel’s 90th anniversary, Canada’s Fairmont Hotel & Resorts collaborated with First Short Film Project to produce “Romance in Silence," a six-minute short film set on the historic property starring young actors Zhuyan Manzi and Li Hong-chi. Read More

CBI Video: Philips Reveals the Emotional Turmoil of Chinese Men

Oct 15, 2019 / CBI /

To mark the 80th anniversary of its electric shaver, Dutch conglomerate Philips created an emotional 20-minute film, “Chinese Men’s Truth or Dare," directed by Zhang Dapeng. Read More

CBI Video: China UnionPay’s Not-So-Subtle Celebratory Video Pays Off

Oct 8, 2019 / CBI /

China UnionPay’s short video, “Chinese People Are Great," was one of the most discussed campaigns of this year’s National Day holiday. Read More

CBI Video: Netease Goes Back to the Future With 90s Hits

Oct 1, 2019 / CBI /

To promote a new high-tech gadget, online education company Youdao (a Netease subsidiary) went all in on 1990s pop-culture nostalgia with “Back to School Parents’ Alliance," a branded music video that revisits a beloved sitcom of the era and its hit theme song. Read More

CBI Video: A Fairytale Spin on the Harsh Realities of Left-Behind Children

Sep 24, 2019 / CBI /

Fotile, a kitchen appliance manufacturer that specializes in buiit-in ranges and hoods, created a suspenseful and moving short film rooted in real life for this year’s Mid-Autumn Festival. Read More

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