Industrial and Commercial Bank of China’s latest short film turns Spring Festival traditions on their head to promote a newly designed credit card featuring a theme of Chinese zodiac animals for the Year of the Rat. Read More
Although Christmas is not officially observed in China, the Western holiday has long been celebrated in China as an occasion for young people in cities to go out for dinner and exchange presents. Read More
In April, Nike released a series of humorous short videos directed by Zhang Dapeng with the title “Believe a Beijinger” that poke fun at the stereotype of the city’s residents as being “all talk, no action.” Read More
Launched in October, the “Gucci Inspiration Map” series of four short films is the first project borne from the Gucci-Tencent partnership, and it also represents Tencent’s inaugural foray into producing branded content for a luxury label. Read More
The fifth installment of Saint Laurent’s multidisciplinary Self arts project sees acclaimed art-house filmmaker Wong Kar-Wai as curator for the short film “A Night in Shanghai,” directed by Hong Kong photographer Wing Shya. Read More
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