Appliance manufacturer Haier Group explores the tensions between tradition and modernity by showcasing how its various consumer brands support new definitions of what a home is. Read More
Industrial and Commercial Bank of China’s latest short film turns Spring Festival traditions on their head to promote a newly designed credit card featuring a theme of Chinese zodiac animals for the Year of the Rat. Read More
Director Zhang Dapeng takes viewers back to the rural hamlet of last year's viral hit "What is Peppa?," this time on behalf of Tencent’s short video platform Weishi. Read More
For the third straight year, Apple is marking China’s biggest holiday with a touching film shot through the lens of the latest generation iPhone Read More
Airbnb made its first foray into animation by tapping the renowned Taiko Studios to create a set of characters that can represent the brand in China. Read More
Although Christmas is not officially observed in China, the Western holiday has long been celebrated in China as an occasion for young people in cities to go out for dinner and exchange presents. Read More
In April, Nike released a series of humorous short videos directed by Zhang Dapeng with the title “Believe a Beijinger” that poke fun at the stereotype of the city’s residents as being “all talk, no action.” Read More
Launched in October, the “Gucci Inspiration Map” series of four short films is the first project borne from the Gucci-Tencent partnership, and it also represents Tencent’s inaugural foray into producing branded content for a luxury label. Read More
The fifth installment of Saint Laurent’s multidisciplinary Self arts project sees acclaimed art-house filmmaker Wong Kar-Wai as curator for the short film “A Night in Shanghai,” directed by Hong Kong photographer Wing Shya. Read More
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