Branded Film |

Nike Woos Chinese Customers With Spring Festival Ad

Jan 15, 2020 / Entertainment Marketing /

Many viewers in the country have applauded the American sportswear brand for showcasing the festival’s human side. Read More

CBI Video: Nike Explores Urban Cultures to Connect With Young Consumers

Dec 17, 2019 / CBI /

In April, Nike released a series of humorous short videos directed by Zhang Dapeng with the title “Believe a Beijinger” that poke fun at the stereotype of the city’s residents as being “all talk, no action.” Read More

CBI Video: Gucci and Tencent’s Stylish Travel Video Collaboration

Dec 10, 2019 / CBI /

Launched in October, the “Gucci Inspiration Map” series of four short films is the first project borne from the Gucci-Tencent partnership, and it also represents Tencent’s inaugural foray into producing branded content for a luxury label. Read More

CBI Video: Huawei’s Mate30 Phone Is the Behind-the-Scenes Star of Its Latest Movie

Nov 12, 2019 / CBI /

Close-ups of grains of sand blowing in the desert wind are one of the many ways Huawei shows off the capabilities of its Mate30 mobile phone in “Badain Jaran," a story of misadventure in the Mongolian wilderness shot entirely with the device’s camera. Read More

CBI News Wrap: Cosmetics-Animation Collaboration, October Brand Presence on TV

Nov 12, 2019 / CBI /

Chinese beauty brand Meiking had another Singles’ Day success this year through a collaboration with the animated fantasy series “Mo Dao Zu Shi." Read More

CBI Video: Fashion Brand JNBY Looks at the Life Stories of Contemporary Women

Nov 5, 2019 / CBI /

The documentary-style series “Chat: The Future" features actress Hachi (Wang Yueyi), model/university student Cici (Xiang Yeging) and vlogger Zhuzi (Shao Jingzhu) as they go about their daily lives, discussing their interests and aspirations. Read More

CBI Video: Nostalgic Music Brings Harmony to Generational Conflict for Lexus

Oct 29, 2019 / CBI /

With its latest film promoting its RX line of luxury SUVs, Lexus is the latest brand to turn to Chinese musical nostalgia to appeal to consumers. Read More

CBI Video: Peace Hotel Anniversary Film Pays Homage to Silent Era

Oct 22, 2019 / CBI /

To mark the hotel’s 90th anniversary, Canada’s Fairmont Hotel & Resorts collaborated with First Short Film Project to produce “Romance in Silence," a six-minute short film set on the historic property starring young actors Zhuyan Manzi and Li Hong-chi. Read More

CBI Video: Philips Reveals the Emotional Turmoil of Chinese Men

Oct 15, 2019 / CBI /

To mark the 80th anniversary of its electric shaver, Dutch conglomerate Philips created an emotional 20-minute film, “Chinese Men’s Truth or Dare," directed by Zhang Dapeng. Read More

CBI Video: China UnionPay’s Not-So-Subtle Celebratory Video Pays Off

Oct 8, 2019 / CBI /

China UnionPay’s short video, “Chinese People Are Great," was one of the most discussed campaigns of this year’s National Day holiday. Read More

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