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Short Video App Kuaishou Doubles Down on Domestic E-commerce

Jan 3, 2019 / Entertainment Marketing /

Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More

Bilibili and Alibaba’s Taobao Partner on E-commerce

Jan 2, 2019 / Entertainment Marketing /

Video streaming site Bilibili is trying to sell more Japanese anime-style skirts to its young viewers. The company today announced a partnership with Alibaba’s online marketplace Taobao, seeking to monopolize on content-driven e-commerce. Read More

In A Series of Three Firsts, Beijing’s Internet Court Dismisses ByteDance Copyright Suit against Baidu

Dec 28, 2018 / News /

Beijing’s newly established internet court has dismissed ByteDance-backed Douyin’s copyright lawsuit against Baidu. Read More

Chinese Short Video App Kuaishou Launches AR Avatar Feature

Dec 27, 2018 / News /

Animated cartoon avatars are now making their way into China’s popular bite-sized videos, with Tencent-backed short video app Kuaishou releasing an AR avatar feature dubbed “Kmoji.” Read More

Short Video App Douyin Launches Mini-program Feature

Dec 26, 2018 / Entertainment Marketing /

By tapping a small green icon in a promotional video posted by Universal Studios on the short-video app Douyin, users are redirected to a mini-program for China’s popular ticketing platform Maoyan to purchase tickets for 'The Grinch.' Read More

China Resumes Approvals of Video Games

Dec 21, 2018 / Game /

A government official stressed the importance that homegrown games uphold social responsibilities. Read More

Headlines from China: These Celebrities are Darlings of Brands in 2018

Dec 19, 2018 / Entertainment Marketing /

WeChat media account "yulechanye" took a look at celebrity endorsements in 2018 and put together a list of celebrities and the brands they've endorsed. Read More

China Forms Online Gaming Ethics Commission

Dec 13, 2018 / Game /

High-level regulatory activities have made 2018 a hard year for China’s entertainment industry. There are regular crackdowns on “inappropriate” content and the appointment of a brand-new regulatory body to oversee this the mobile entertainment economy. Read More

Headlines from China: 2018: “Darkest Hour” for China’s Film Exhibition Sector

Dec 11, 2018 / Headlines From China /

This year, due to the general slowdown of movie ticket sales, the decrease in attendance rate and the end of ticket price subsidy, many movie theaters in China are struggling to keep their businesses running. Read More

Baidu-backed Haokan Video blocked from WeChat Moments

Dec 11, 2018 / News /

Baidu-backed video platform Haokan has accused tech giant Tencent of anti-competitive behavior after its video content was blocked on WeChat Moments, the platform’s equivalent of Facebook’s News Feed. Read More

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