CBI News Wrap: Cosmetics-Animation Collaboration, October Brand Presence on TV

 /  CBI  / 
Chinese beauty brand Meiking had another Singles’ Day success this year through a collaboration with the animated fantasy series “Mo Dao Zu Shi." Read More

League of Its Own: The Video Game That Shaped a Generation

 /  Chinasplaining  / 
A decade on from its release, the online video game ‘League of Legends’ has become a cultural touchstone for many Chinese millennials. Read More

Headlines from China: Wong Kar-wai to Produce Drama Series ‘Blossoms’

 /  Headlines From China  / 
Jettone Films, a film production company owned by Wong Kar-wai, will produce a drama series named Blossoms. The shooting will start in 2020 with Wong Kar-wai being the executive producer. Read More

CBI News Wrap: Douyin’s TV Gala, IP Tourism Potential

 /  CBI  / 
The second annual “Douyin Beautiful Wonderful Night” gala show highlights the rise of the short-video app's influence in the broader entertainment industry.  Read More

Merlin Entertainments WeChat Mini Programs Show Bold Digital Focus

 /  Entertainment Marketing  / 
Despite its behemoth status in the global entertainment industry with a sundry portfolio that includes the London Eye, Madame Tussauds, and Sea Life, the U.K.-based company continues to move with speed and precision when it comes to China. Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

 /  CBI  / 
It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media.  Read More

Headlines from China: Disney and Viacom Form Partnerships with Chinese Firms in Content Productions

 /  Headlines From China  / 
The ties between Hollywood and China have never been stopped. Read More

The Chinese E-Publishers Making an Epic Journey to the West

 /  Chinasplaining  / 
China’s online literature platforms aim to conquer the global market, but first they need to navigate a yawning culture gap. Read More

CBI News Wrap: Dip in Product Placements, E-commerce Livestreaming

 /  CBI  / 
A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More

CBI Case Study: Male Celebrities Give Beauty Marketing a Makeover

 /  CBI  / 
Young male stars are playing an increasingly important role in the marketing of beauty products in China. So far this year, 24 brands have signed 26 male celebrities to promote their goods, with the majority born after the mid-1990s. Read More

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