Rising KOLs are reshaping China’s lucrative consumer market. Who should be on your radar if you want to reach new audiences and spur revenue for your brand? Read More
The webseries “A Dream of Splendor” is a hit, but its female characters come off as trite cutouts relative to the show’s 700-year-old source material. Read More
The third season of the variety show, "Sisters Who Make Waves," is taking China’s internet by storm. How can luxury brands ride on its popularity? Read More
On 15 Feburary 2022, the traditional event of the EFM focusing on Chinese market explored the status and future perspectives of the interaction with this enormous and always expanding reality. Read More
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