SEARCH RESULT

ByteDance Eroding Ad Revenue Share from BAT: report

Feb 13, 2020  /  Money  / 
Bytedance, creator of viral short video apps Douyin and TikTok as well as news aggregation app Toutiao, is continuing to take ad revenue share from China’s top tech firms Baidu, Alibaba, and Tencent. Read More

Coronavirus Impacts on Content in China

Feb 11, 2020  /  CBI  / 
With a significant part of the population confined to their homes as they wait out the spread of the epidemic, internet-enabled connections to the outside world have played a crucial role across sectors, and the experience may change how content is consumed well into the future. Read More

CBI Case Study: Lessons From Luxury Auto Brand Films for the Spring Festival

Feb 11, 2020  /  CBI  / 
High-end auto brands engaged some of the country’s leading directors to make quality short films, illustrating various strategies for producing compelling content. Read More

CBI Video: Confucius and Turing Take a Trip on Haier’s Time-Traveling Train

Feb 11, 2020  /  CBI  / 
Appliance manufacturer Haier Group explores the tensions between tradition and modernity by showcasing how its various consumer brands support new definitions of what a home is. Read More

Brands Opportunities on China’s Spring Festival Galas

Jan 28, 2020  /  CBI  / 
The many Spring Festival gala programs produced by regional broadcasters can provide brands with additional chances to gain exposure on a regional and nationwide basis via satellite and streaming.  Read More

Six Trends in Brand Integration for the Year of the Rat

Jan 21, 2020  /  CBI  / 
Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions.  Read More

CBI Video: Tencent Weishi Stages a Return to Peppa Village

Jan 21, 2020  /  CBI  / 
Director Zhang Dapeng takes viewers back to the rural hamlet of last year's viral hit "What is Peppa?," this time on behalf of Tencent’s short video platform Weishi. Read More

Film and TV in 2020: What Will China Be Watching?

Jan 7, 2020  /  Guide  / 
"China's Lord of the Rings," new Zhang Yimou films, and sporting heroics are all set to be on screen. Read More

2019 in Review: China’s Top Trends in Content + Commerce 

Dec 24, 2019  /  CBI  / 
As 2019 draws to a close, it’s time to look back at some of the key ways in which brands sought to resonate with China’s consumers through entertainment and other content-driven marketing strategies. Read More

How Brands Starred at the Golden Rooster and Hundred Flowers Film Festival

Dec 3, 2019  /  CBI  / 
A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, which took place from November 19-23 in the coastal city of Xiamen, wrapping up with the ceremony for the domestic film industry’s most important awards.  Read More

SUBSCRIBE TO OUR NEWSLETTER

Sign up for our newsletter right now to have breaking news and the best stories of China Film Insider delivered to you.

MOST POPULAR

LATEST ARTICLES

SUBSCRIBE TO OUR NEWSLETTER

Sign up for our newsletter right now to have breaking news and the best stories of China Film Insider delivered to you.