LATEST NEWS

CBI Video: Philips Reveals the Emotional Turmoil of Chinese Men

Oct 15, 2019  /  CBI  / 
To mark the 80th anniversary of its electric shaver, Dutch conglomerate Philips created an emotional 20-minute film, “Chinese Men’s Truth or Dare," directed by Zhang Dapeng. Read More

CBI Case Study: Male Celebrities Give Beauty Marketing a Makeover

Oct 15, 2019  /  CBI  / 
Young male stars are playing an increasingly important role in the marketing of beauty products in China. So far this year, 24 brands have signed 26 male celebrities to promote their goods, with the majority born after the mid-1990s. Read More

Eight Ways Brands Are Featured on Chinese Dramas 

Oct 15, 2019  /  CBI  / 
In this two-part report, we will survey the key types of brand placement on Chinese television and streaming video, starting with scripted programs. Read More

Headlines from China: Why ‘The Climbers’ Flops at the Chinese Box Office 

Oct 14, 2019  /  Headlines From China  / 
As one of the three highly anticipated films released during China's national day holiday, The Climbers was expected to become a box office hit with its strong cast including Wu Jing, Zhang Ziyi, Jing Boran and Hu Ge. Read More

Tencent Resumes NBA Preseason Broadcasts After Brief Suspension

Oct 14, 2019  /  News  / 
The game suspension started on Oct 8 and lasted just five days. Read More

Bridging the Dragon to Enhance China-Europe Film Ties Via The 5th Sino-European Project Lab

Oct 13, 2019  /  News  / 
The Sino-European producers' association Bridging the Dragon organizes its fifth Sino-European Project Lab in Beijing from the 16th to 20th October, bringing together over 80 film professionals from both sides to network and develop relationships.  Read More

Headlines from China: Zhang Yimou’s New Film ‘Impasse’ Unveiled at PYIFF

Oct 11, 2019  /  Headlines From China  / 
Zhang Yimou talks about his recent projects including "Impasse," "Jian Ru Pan Shi" and "One Second" at the Pingyao International Film Festival. Read More

Gaming Giant Blizzard Gets Frosty Response to Hong Kong Gamer Ban

Oct 11, 2019  /  Game  / 
Chinese social-media reaction to the news was rather more condemnatory of Chung’s actions than Western observers, with some users commending Blizzard for acting decisively on the issue. Read More

Headlines from China: Upcoming Film ‘Bu Lang Man’ Stars Jia Zhangke

Oct 10, 2019  /  Headlines From China  / 
Renowned Chinese director Jia Zhangke plays a main character for the first time in upcoming film "Pseudo Idealist" (Bu Lang Man). Read More

Toronto Festival Shows New Generation of Chinese Directors Is Coming of Age

Oct 10, 2019  /  Opinion  / 
The 12 Chinese movies at September’s Toronto International Film Festival (TIFF) succeeded in making an impact despite lacking the marketing fanfare of their Hollywood counterparts. Among the dozen films, three particularly stood out thanks to their gripping storylines, brilliant acting, and superb cinematography. Read More

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