A newly announced partnership with China’s Women’s National Football team is helping Prada navigate the Cai Xukun public relations crisis and garner netizen praise. Read More
Queer Run Crew organized a 5km Pride Run in Shanghai on June 17, with approximately 30 LGBTQ+ members and their friends participating. It was one of the few Pride Month events to take place in China this year. Read More
Rumors are swirling that Prada ambassador Cai Xukun is embroiled in a sex scandal. Watching how netizens and brands react will provide insight into China’s complex arena of celebrity culture. Read More
Luxury brands are diversifying their brand ambassador lineups by appointing Chinese athletes instead of celebrities from the entertainment world. Read More
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
