How will Instagram’s Threads affect Web3?

The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. 

As we officially enter the second half of the year, 2023’s digital highs so far prove that, despite some tribulations like a bear market, Web3 remains as strong and as fruitful as ever — a notion the likes of Dior, Lacoste, and Fenty Beauty are betting big on.

This week also saw the launch of Instagram’s new social content platform, Threads. The channel, which is already generating an impressive amount of buzz online, has got people speculating about the potential interplay between rival app Twitter and the Web3 community.

As for our top highlights and drops from this week, read on below. For more news and verdicts on the latest Web3 happenings, sign up to our Jing Meta twice-weekly newsletter here.

Fenty Beauty enters Roblox and invites players to co-create their own product

What Happened: Rihanna-founded makeup label Fenty Beauty has launched its inaugural campaign on Roblox. Running from June 30 to July 30, the pop-up includes scavenger hunts, mazes, and creative applications for players to engage in. The limited-time experience is also being used to showcase three of its key products from the Fenty Beauty Line, including the label’s iconic Gloss Bomb. Players can create their own version via a dedicated lab in the game. The winning shade will be selected by Rihanna herself and rolled out for sale next year. Continue to read the full article here