About the author Sky Canaves previously was a reporter for The Wall Street Journal in Beijing and Hong Kong, where she covered media, culture, social issues, and legal affairs, and served as the founding editor and lead writer of the WSJ’s China Real Time site. Prior to becoming a journalist, Sky worked in the China corporate law practice of Baker & McKenzie, and she has also taught journalism and media law at the University of Hong Kong.
Industrial and Commercial Bank of China’s latest short film turns Spring Festival traditions on their head to promote a newly designed credit card featuring a theme of Chinese zodiac animals for the Year of the Rat. Read More
The increase in the severity of the coronavirus outbreak has cast a pallor over China’s Spring Festival. Wuhan and other cities in Hubei province are on lockdown, public celebrations across the country were cancelled and repercussions are being felt in just about every industry. Read More
Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions. Read More
Over the past five years, China’s Spring Festival holiday has become a battleground among the country’s biggest internet companies, and as new technologies such as short video become increasingly popular, the fronts are shifting. Read More
Spring Festival marketing efforts are in full swing, with brands releasing a slew of limited edition products, gift boxes and branded films to mark the coming Year of the Rat, along with special events around the holiday. Read More
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