Reach Further
About the author Reach Further (www.eastwestbank.com/reachfurther) by East West Bank is a business news magazine with in-depth insights on US-China business, trade, tech, innovation, entertainment, lifestyle and more.
Crazy Rich Asians, a Game Changer for Asians in Hollywood
Author Kevin Kwan’s glamorous ode to Singapore and authentic Asian representation in Hollywood. Read More
Entertainment Finance: Where Will the Money Come From?
Entertainment finance has had its ups and downs, but with the industry going through a major change, how will financing methods and models evolve? Read More
The Future of Content: US and China Shift the Paradigm
User experience is shaping the way content is being created, distributed and consumed. The future of storytelling is drastically changing, and being led by countries with the largest media consuming populations, from being featured on the big screen to now being played in the palm of our hands. Read More
Rob Cohen: The Fast and Furious Movie Business
Rob Cohen Talks about his filmmaking journey, the success of "The Fast and Furious" in China, and his future co-production project. Read More
Alibaba Pictures President Says Don’t Give Up
Timeless themes are on Zhang’s mind these days as she tries to steer Alibaba Pictures—the film unit of China’s biggest e-commerce company—into a technologically evolving future. She set up shop in the Los Angeles area in 2016, tasked by CEO Jack Ma to develop Alibaba’s entertainment business and find stories to share with the content-hungry audience in China, soon to be the largest movie market in the world. Read More
What It’s Really Like to Work in China’s Film Industry
As large as it is, China can be a tough beast to understand. What is it like to actually work and make films in China’s entertainment industry? Hollywood veterans share their experiences and things to keep in mind when doing business in the Middle Kingdom. Read More
Elaine Chin: Digital’s Impact on Hollywood-China Entertainment
How blockbusters and digital platforms are changing Hollywood’s relationship with China. Read More
Making Films that Chinese Audiences Want to See
Understanding the nuances of Chinese culture and people can make or break a movie. Read More
MOST POPULAR
- Headlines From China: ‘Decision to Leave’ Starring Chinese Actress Tang Wei to Be Premiered at the 2022 Cannes Film Festival May 10, 2022
- Headlines From China: Censorship of Hollywood Blockbuster Films Intensifies in China May 5, 2022
- Eileen Gu Shines at the Met Gala May 5, 2022
- Marché Du Film and Bridging the Dragon: To Keep the Flame of Sino-International Collaboration Alive May 10, 2022
LATEST ARTICLES
- Headlines From China: Imax CEO Rich Gelfond Sees China’s Hard Line On Hollywood Continuing May 26, 2022
- Marché Du Film and Bridging the Dragon Look Into the Future of Sino-International Collaboration May 25, 2022
- The Douyin KOL Helping Luxury Tap China’s Lower-Tier Cities May 23, 2022
- Headlines From China: China Eyes “Restart” of International Cooperation Post-Pandemic May 19, 2022