AUTHOR

Lauren Hallanan

About the author

How Content Is Changing on China’s Fast-Growing Douyin App

Apr 18, 2019  /  Entertainment Marketing  / 
The Chinese firm CAAS Data publishes monthly rankings of the ten fastest-growing social media accounts on Douyin, and over the past couple of months, there has been a shift in the types of accounts on that list. Read More

Why China’s Viral Video App Douyin is No Good for Luxury

Jun 14, 2018  /  Opinion  / 
The app’s popularity has led many luxury brands to consider if they need to jump on the Douyin bandwagon. Despite its appeal, many argue the mainstream app is unable to meet the needs of a luxury brand. Here Jing Daily gives three reasons why. Read More

The Impact of Films and TV on Chinese Outbound Tourism

Apr 12, 2018  /  Entertainment Marketing  / 
Pop culture, movies, and TV have been shown to have a considerable impact on young Chinese travelers. Just as Lost in Thailand did for Thai tourism, and Game of Thrones for Europe, will One Boat, One World be the soft-power push needed to turn the Chinese cruise industry around? Read More

Confessions of a China Live Streamer

Apr 1, 2018  /  People  / 
Having garnered a huge audience streaming on Momo, Yizhibo, Meipai, and Huajiao, Lauren Hallanan has the first-hand insights into China's live streaming sector. Read More

Is Douyin the Right Social Video Platform for Luxury Brands?

Mar 19, 2018  /  Entertainment Marketing  / 
Over the past couple of months there’s been a lot of hype about Chinese short video social site Douyin. The app, launched in September 2016, growing to over 100 million users within a year, becoming the number two ranked app overall in the Apple Chinese App store, and reaching first in the video/photo category. Read More

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