Emma Lee |

Short Video, Gaming App Usage Surged During Holiday: report

Feb 19, 2020 / News /

The Covid-19 outbreak is pushing China’s already tech-savvy population further online for entertainment, daily necessities, and even health care. Read More

ByteDance Eroding Ad Revenue Share from BAT: report

Feb 13, 2020 / Money /

Bytedance, creator of viral short video apps Douyin and TikTok as well as news aggregation app Toutiao, is continuing to take ad revenue share from China’s top tech firms Baidu, Alibaba, and Tencent. Read More

Tencent Video Partners with Maoyan to Further Entertainment Push

Oct 25, 2019 / News /

With this partnership, Maoyan and Tencent Video will integrate their ecosystems by converging traffic, promoting a joint membership program, and sharing data. Read More

Alibaba Tech and Services to Power Universal’s Beijing Resort

Oct 17, 2019 / News /

Alibaba announced on Thursday a partnership with Universal Beijing Resort to help the American theme park conglomerate’s digital operations for its newest theme park scheduled to open in 2021. Read More

Maoyan, Tencent Move Further into Entertainment as Movie-goers Wane

Jul 12, 2019 / News /

The partnership highlights Maoyan’s determination to expand beyond its core movie ticketing business. Read More

Alibaba Acquires 8% Stake in Bilibili to Double own on Content-driven E-commerce

Feb 15, 2019 / News /

China’s recent rise of content-driven e-commerce is another testimony to the saying that content is king. Read More

Documentary Featuring Startup CEOs Flops at the Box Office

Jan 17, 2019 / News /

The disappointing results coincide with the recent fall from grace of two leads in the film. Read More

Short Video App Kuaishou Doubles Down on Domestic E-commerce

Jan 3, 2019 / Entertainment Marketing /

Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More

Short Video App Douyin Launches Mini-program Feature

Dec 26, 2018 / Entertainment Marketing /

By tapping a small green icon in a promotional video posted by Universal Studios on the short-video app Douyin, users are redirected to a mini-program for China’s popular ticketing platform Maoyan to purchase tickets for 'The Grinch.' Read More

Baidu-backed Haokan Video blocked from WeChat Moments

Dec 11, 2018 / News /

Baidu-backed video platform Haokan has accused tech giant Tencent of anti-competitive behavior after its video content was blocked on WeChat Moments, the platform’s equivalent of Facebook’s News Feed. Read More

Emma Lee