Video Streaming Results: Bilibili, Tencent Video, iQiyi

 /  Streaming  / 
Though video streaming continued to be an unprofitable business last year, all platforms have seen a recent surge in viewership as a result of the coronavirus lockdowns that started in late January, and are expected to be at least partially sustained throughout the year. Read More

Tencent Video, iQiyi Blasted on Weibo for Levying Extra Fees on VIP Members

 /  News  / 
Online video streaming platforms Tencent Video and iQiyi have come under fire on Chinese social media for charging premium subscribers for earlier access to episodes of a popular TV series, resulting in executives from both companies promising to change the pricing policy for the series. Read More

How Tencent Is Gearing Up to Celebrate the Lunar New Year With Brands

 /  CBI  / 
Last month, Tencent released a comprehensive marketing overview of how it will deploy its extensive media resources to help brands to increase their visibility during the crowded, and increasingly digital, holiday season. Read More

Tencent’s Profits Fall in Q3 Amid Rising Competition for Ad Budget

 /  News  / 
Media advertising revenue fell 28% year on year to RMB 3.7 billion due to weaker performance from platforms such as Tencent Video, which was affected by the challenging economic environment and unpredictability in scheduling major content releases. Read More

Tencent Video Partners with Maoyan to Further Entertainment Push

 /  News  / 
With this partnership, Maoyan and Tencent Video will integrate their ecosystems by converging traffic, promoting a joint membership program, and sharing data. Read More

Understanding China’s Video Streaming Services: Part Two

 /  CBI  / 
In the second part of this series, we look at a group of seven key players — from the well-established iQiyi  to up-and-coming challenger Xigua Video (a Bytedance company) — and share insights on their business models and prospects in the fast-changing market.  Read More

Understanding China’s Video Streaming Services: Part One

 /  CBI  / 
While the U.S. market braces for the coming “streaming wars,” China has long offered a more diversified ecosystem for online video content. Read More

Here’s What Chinese Netizens Were Streaming This Summer

 /  Guide  / 
In a land without Netflix, these are the shows and video platforms that put up the numbers over the summer months. Read More

CBI News Wrap: Alibaba’s Idle Fish, Tencent’s Rocket Girls, Placing Products in the Past

 /  CBI  / 
Alibaba’s Idle Fish recent talk show sponsorship offers a model for the development of brand integration in Chinese variety programming. Read More

China Puts Down ‘Overly Entertaining’ Shows Ahead of Anniversary

 /  News  / 
China’s television regulator banned broadcasters from showing any costume or pop idol dramas that are “overly entertaining” in advance of the 70th anniversary of the People’s Republic on Oct. 1. Read More