CBI Case Study: High Fashion on the Small Screen

 /  CBI  / 
This summer’s fashion drama of note is urban mystery/romance “Return the World to You," which stars 120-plus designer labels. Read More

When Smells Sell: Chinese Male Celebrities and Their Favorite Fragrances

 /  Entertainment Marketing  / 
When fans discovered that Liu Hao Ran, a rising 21-year-old Chinese actor with over 26 million fans on Weibo, used the fragrance Chanel Bleu, Chinese social media exploded. Read More

The 6 Male Instagram Stars Taking China by Storm

 /  Entertainment Marketing  / 
Despite Instagram being blocked on the Chinese mainland, these globally dominant celebrities still garner huge followings in the west on the popular social network. Here are six top Chinese male influencers that you need to start following now. Read More

3 Tips for Brands Marketing on Video-Streaming Platforms in China

 /  News  / 
Given that video-streaming has proven it has staying power, here are some best practices for brands marketing on video platforms in China. Read More

Movie or Ad? ‘First Monday in May’ Reveals Condé Nast’s Met Takeover

 /  Opinion  / 
Tribeca Film Festival doc showcases Vogue Editor Anna Wintour's view of happy marriage between art and commerce. Read More

The Force Hits Chinese Fashion With Star Wars Marketing Push

 /  News  / 
Once Darth Vader hits the catwalks, there’s no denying it—the force is now with big names in the Chinese fashion scene as part of a Disney marketing campaign that is spreading across industries to get Star Wars fans excited for the upcoming film. The craze took hold of the Great Wall last month thanks to Read More