2019 in Review: China’s Top Trends in Content + Commerce 

 /  CBI  / 
As 2019 draws to a close, it’s time to look back at some of the key ways in which brands sought to resonate with China’s consumers through entertainment and other content-driven marketing strategies. Read More

CBI News Wrap: Shopping “As Seen on TV,” Douyin’s Fashion Gala

 /  CBI  / 
Since its debut on December 6, the iQiyi celebrity reality show “Fourtry” has been realizing its potential to integrate content and commerce in innovative ways. Read More

CBI News Wrap: 12.12 Shopping Day, Creative Branding on TV Dramas

 /  CBI  / 
Just one month and one day after the Singles’ Day shopping frenzy of November 11, Chinese retailers geared up again for a somewhat smaller day of big sales on December 12. Read More

CBI News Wrap: Vertical Video, Brands on TV and Video

 /  CBI  / 
Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More

CBI News Wrap: Brands at Golden Rooster, Harper’s Bazaar China Stars’ Charity Night

 /  CBI  / 
A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, but the status of two luxury fashion houses remained unclear. Read More

Why China’s Cancer Patients Are Sharing Their Lives on Douyin

 /  Chinasplaining  / 
Livestreaming platforms offer young patients a source of support, a sense of community, and the chance to redefine themselves. Read More

Douyin, TikTok notch 1.5 billion downloads across iOS and Android

 /  News  / 
TikTok is still one of the world’s most popular apps despite a deceleration in 2019. Read More

What Brands Need to Know About Short Video and Douyin: Q&A With Qumin’s Arnold Ma

 /  CBI  / 
CBI caught up with Arnold Ma, CEO and founder of the China-focused digital marketing agency Qumin, to discuss how short video is changing China’s social media landscape and the prospects for brands interested in working with these new platforms. Read More

CBI News Wrap: Branded Art Exhibits, Versace’s Comeback

 /  CBI  / 
SK-II, Casarte and Coca-Cola are among the brands using the power of the arts to boost their presence in China. Read More

CBI News Wrap: Douyin’s TV Gala, IP Tourism Potential

 /  CBI  / 
The second annual “Douyin Beautiful Wonderful Night” gala show highlights the rise of the short-video app's influence in the broader entertainment industry.  Read More