On Screen China: The Force Flags in Opening Weekend

 /  Box Office  / 
After months of a Disney marketing blitz targeting an audience largely unfamiliar with the franchise, Star Wars: The Force Awakens (星球大战:原力觉醒) debuted in China on Saturday, and grossed a two-day estimated total of $52.7 million. Read More

On Screen China: The ‘Star Wars’ Force Is Strong for the Future

 /  Box Office  / 
Star Wars: The Force Awakens will finally invade Chinese theaters this Saturday, January 9 and the hype is at a fever pitch — in Hollywood. However, the tone in mainland China has been more muted, especially in interior cities where the franchise comes nowhere near being the cultural phenomenon it is in other countries. Read More