What Bilibili Stakes Reveal about Alibaba’s and Tencent’s Content Strategies

 /  Entertainment Marketing  / 
Alibaba and Tencent have tapped into such video platforms looking to create synergies for their core business. Read More

Alibaba Acquires 8% Stake in Bilibili to Double own on Content-driven E-commerce

 /  News  / 
China’s recent rise of content-driven e-commerce is another testimony to the saying that content is king. Read More

Short Video App Kuaishou Doubles Down on Domestic E-commerce

 /  Entertainment Marketing  / 
Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More