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How Chinese Tech Builds Trust, Part VI: The Content Trends That Are Growing Bilibili’s Audience

Oct 6, 2020 / Streaming /

Some 80% of Bilibili’s users are young Chinese under the age of 25. More than 60% have a university degree and over half are based in first- and second-tier cities. The platform has been leveraging two big Chinese trends to fuel growth. For brands looking to diversify ad placements away from display ads — knowing full well that branded content is 22 times more engaging than display ads — Bilibili offers an opportunity. Read More

Headlines from China: China’s National Holiday Week Nurtures Cinematic Revival

Oct 6, 2020 / Headlines From China /

Boosted by two new blockbusters, “My People, My Homeland” and “Jiang Ziya: Legend of Deification”, the vacation saw box office results of around 2.94 billion yuan ($433.1 million) as of Monday, close to the same period last year and twice as much as in the time period in 2018, according to movie information tracker Beacon. Read More

Headlines from China: 2 Chinese Films Hit Billion-Yuan Box Office in the First Half of National Holiday

Oct 5, 2020 / Headlines From China /

Two Chinese films have made 1 billion yuan (about US$147 million) each at domestic box office during the ongoing national holiday, movie-ticketing and film data platform Maoyan said Sunday. Read More

Trending on TV: Workplace and Suspense Dramas Find Brand Fans

Oct 5, 2020 / TV /

Contemporary, realistic dramas continue to take center stage on TV and video streaming platforms, as historical costume and fantasy content takes a back seat under regulatory pressure. Read More

Headlines from China: China’s Domestic Fashion Weeks Aim To Spur Economy

Oct 2, 2020 / Headlines From China /

While international fashion weeks have gone fully digital with few physical runways, China’s domestic fashion weeks are blooming across the nation with extravagant offline ceremonies. Read More

The Band That Rocked China’s Internet

Oct 2, 2020 / Music /

How a viral TV stunt thrust folk-rockers Wu Tiao Ren into the center of a debate about language, culture, and authenticity in Chinese music. Read More

Short Show ‘The Long Night’ Offers Quality Over Quantity

Sep 30, 2020 / Streaming /

“The Long Night” — its Chinese name, “Chenmo de Zhenxiang,” translates as “The Silent Truth” — is part of a trend of productions with far fewer episodes than what is common in China’s TV industry. Read More

Headlines from China: Will Chinese Films Earn Big This National Day Holiday?

Sep 30, 2020 / Headlines From China /

The National Day holiday is a major box-office earner for the Chinese mainland. Read More

Video Site Operator Mango Plans to Raise $660 Million to Expand Content Library

Sep 29, 2020 / Money /

Mango Excellent Media Co. Ltd., the operator of Chinese online video platform Mango TV, said Monday that it plans to raise 4.5 billion yuan ($660 million) through a share sale that will enable it to expand its content library and establish new technological platforms amid intensifying competition with rivals iQiyi, Youku and Tencent Video. Read More

Headlines from China: On-Screen and Off, Brand Endorsement Speak to China’s Empowered Women

Sep 29, 2020 / Headlines From China /

In China, particularly, gains in economic power have resulted in an overhaul of the country’s business landscape by a new generation of ambitious and trailblazing women. Read More

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