LATEST NEWS

Ad Featuring Same-Sex Couple Wins Hearts and Minds in China

Jan 10, 2020  /  Chinasplaining  / 
Activists say the rare LGBT-friendly commercial is a step toward acceptance and equality. Read More

Headlines from China: Shanghai Launches Accessible Cinema Project for Visually Impaired Moviegoers

Jan 9, 2020  /  Headlines From China  / 
Starting from January 25, visually impaired people can go to the "Love Cinemas" in Shanghai to enjoy the holiday movie "Lost in Russia" with their family and friends. Read More

Video App Douyin Shatters Some Stereotypes About Its Enormous User Base

Jan 9, 2020  /  Chinasplaining  / 
Short video app Douyin has passed 400 million daily active users, its operator announced Sunday in a visual report that includes previously undisclosed insights on the app’s domestic users and the types of videos they view and create. Read More

Headlines from China: Five Chinese New Year Films to Release in IMAX

Jan 8, 2020  /  Headlines From China  / 
Peter Chan's Leap, a film about China's national women's volleyball team along with four other Chinese films including Detective Chinatown 3, Lost in Russia, The Rescue, Vanguard, will be released in IMAX theaters during the upcoming Chinese new year holiday. Read More

Bytedance’s Douyin Reaches 400 Million Users

Jan 8, 2020  /  News  / 
Bytedance’s short video app Douyin has surpassed 400 million daily active users (DAU), according to its 2019 annual report released on Sunday. Read More

Headlines from China: What’s The Best Chinese Language Film in 2019, In Chinese Film Critics’ Opinion? 

Jan 7, 2020  /  Headlines From China  / 
Hong Kong filmmaker Norris Wong's directorial debut, the 2019 indie film My Prince Edward has won the 5th annual Cinephile Prize, a film prize given by a jury that consists of a group of film critic from the Great China region. Read More

2020 Trends in Content + Commerce Integration in China

Jan 7, 2020  /  CBI  / 
Before the new year, we reviewed some of the top trends in brand integration in China over the course of 2019, and now it’s time to look ahead to what we think will be key drivers influencing the merger between content and commerce in the coming year and beyond Read More

CBI Case Study: Ringing in the New Year by Challenging Traditional Gala Shows

Jan 7, 2020  /  CBI  / 
Although not as big as the Lunar New Year, which is just a few weeks away this year, the New Year on the Gregorian calendar still provides ample opportunity for entertainment extravaganzas and brand engagement.  Read More

CBI Video: Airbnb Seeks Good Fortune With Animation for Lunar New Year 

Jan 7, 2020  /  CBI  / 
Airbnb made its first foray into animation by tapping the renowned Taiko Studios to create a set of characters that can represent the brand in China. Read More

CBI News Wrap: New Year’s Campaigns and Gala Shows

Jan 7, 2020  /  CBI  / 
Although not as big as the Lunar New Year, which is just a few weeks away this year, the New Year on the Gregorian calendar still provides a major marketing opportunity for brands in China. Read More

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