CBI News Wrap: Singles’ Day Prep, Coke’s Music Play

 /  CBI  / 
Marketing efforts ahead of this year’s Singles' Day shopping extravaganza are in full swing, with China’s big e-commerce platforms and brands collaborating to hype sales ahead of the big day.  Read More

Alibaba’s Entertainment-Fueled E-commerce and the Future of Marketing

 /  CBI  / 
China’s November 11 Singles Day epitomizes the merger of commerce and content that is taking over how brands do business in what is soon to be the world’s largest consumer market. Read More

CBI Video: Nostalgic Music Brings Harmony to Generational Conflict for Lexus

 /  CBI  / 
With its latest film promoting its RX line of luxury SUVs, Lexus is the latest brand to turn to Chinese musical nostalgia to appeal to consumers.  Read More

CBI News Wrap: Douyin’s TV Gala, IP Tourism Potential

 /  CBI  / 
The second annual “Douyin Beautiful Wonderful Night” gala show highlights the rise of the short-video app's influence in the broader entertainment industry.  Read More

Eight Ways Brands Are Featured on Chinese Reality Shows

 /  CBI  / 
Chinese television networks and video streaming sites are endlessly creative in their quest to integrate brands into the content of their programming. Read More

CBI Case Study: When Effective Brand Integration Clashes With Chinese Law

 /  CBI  / 
A Chinese court strike down an innovative form of advertising that went too far in its attempt to connect a brand to the highly popular content of a reality show. Read More

CBI Video: Peace Hotel Anniversary Film Pays Homage to Silent Era 

 /  CBI  / 
To mark the hotel’s 90th anniversary, Canada’s Fairmont Hotel & Resorts collaborated with First Short Film Project to produce “Romance in Silence," a six-minute short film set on the historic property starring young actors Zhuyan Manzi and Li Hong-chi.  Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

 /  CBI  / 
It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media.  Read More

CBI News Wrap: Dip in Product Placements, E-commerce Livestreaming

 /  CBI  / 
A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More

CBI Video: Philips Reveals the Emotional Turmoil of Chinese Men

 /  CBI  / 
To mark the 80th anniversary of its electric shaver, Dutch conglomerate Philips created an emotional 20-minute film, “Chinese Men’s Truth or Dare," directed by Zhang Dapeng. Read More

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