Q&A: Bill Gates-Owned Branded Entertainment Network Talks China Expansion

 /  CBI  / 
CEO Butler and Nancy Lewis, Manager of Client Service and Strategic Partnerships, answered questions from CBI about the big move into China. Read More

CBI Case Study: High Fashion on the Small Screen

 /  CBI  / 
This summer’s fashion drama of note is urban mystery/romance “Return the World to You," which stars 120-plus designer labels. Read More

CBI Video: Yili Satine Mines Family Conflict to Promote Organic Yogurt

 /  CBI  / 
“What Is Organic Life?” takes a counterintuitive approach to promote dairy giant Yili’s Satine line of organic drinking yogurt, exposing the uncomfortable reality of a well-off urban family’s home life. Read More

CBI News Wrap: Didi Chuxing’s Comedy Show and Drama Placement

 /  CBI  / 
In the aftermath of its public relations crisis, the ride-hailing giant Didi Chuxing has launched a comedy show on Tencent Video called "Everybody Roast Didi." Read More

China’s Variety Shows Are a Hive of Brand Integration Activity

 /  CBI  / 
With a more expansive meaning than its English counterpart, “variety show” in Chinese refers broadly to most reality-based television and video content, encompassing everything from talent competitions to dating programs, travel series, and talk shows.  Read More

CBI Case Study: Branding Chinese Hip-Hop

 /  CBI  / 
Having recently concluded its third season, “Rap of China” offers a model of how brands navigate China’s variety show scene. Read More

CBI News Wrap: Interactive Video Ads and More Branding Trends

 /  CBI  / 
Coming just a few weeks after it released the first interactive native video ad, this week iQiyi published a white paper on the development of the format. Read More

CBI Video: China Unionpay Scores a Historical Hit With Tang Dynasty Money Transfer  

 /  CBI  / 
“The Last Transfer of Western Tang Empire” (大唐漠北的最后一次转账) is an epic sixteen-minute story of war and money set during some dark days of the Tang Dynasty (618-907) in the aftermath of the empire’s loss of the Western regions. Read More

Entertainment Marketing in China, Part 2: The Legal Landscape for Brand Integration 

 /  CBI  / 
The Chinese legal environment for brand integration is not entirely clear-cut, since existing regulations largely focus on more traditional forms of advertising. Read More

CBI Case Study: Taking Dad to Study Abroad, or Taking Ads to Study Abroad?

 /  CBI  / 
Last week, we looked at the positive feedback garnered by the brand integration activities of online education company Xueersi in the hit family drama “Growing Pain." This week we turn to the less rosy responses to brand marketing on another current hit series, “Over the Sea I Come to You” Read More

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