The People’s Republic of Desire: Inside China’s Lucrative Livestreaming Craze

 /  Opinion  / 
The totalitarian nature of the livestream platform should serve as a reminder to brands that they are actively participating in the game. Read More

A Hit Chinese TV Show Ignites Heritage Luxury

 /  TV  / 
A 70-episode TV show called Story of Yanxi Palace, which airs on the Chinese online video platform iQiyi, recently set a record for web TV show when over 700 million people (half of the nation’s population) tuned in on a single day. Read More

How China’s ‘Little Fresh Meat’ Give Luxury Brands a Big Boost

 /  News  / 
At the 2017 annual result briefing for French cosmetics company L’Occitane on June 12, Andre Hoffmann, the president of the company’s Asia-Pacific region, said the company experienced double-digit growth in China in 2017, with net sales up 11 percent from the prior year. Their Tmall sales saw a staggering 49 percent gain, and drove the company’s overall excellent performance in the country. Read More

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