Latest Little Fresh Meat You Need to Know: R3 August Celebrity Ranking

 /  Entertainment Marketing  / 
For August, among the top 5 most buzzed celebrities on the consulting agency R3’s list, three are considered little fresh meat celebrities Read More

R3’s July List Reveals the New Brand Ambassadors to Look Out For

 /  Entertainment Marketing  / 
Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More

Prada Bends to Idol Culture While Expanding in China

 /  Entertainment Marketing  / 
In China, celebrity endorsement can make or break a brand, and now Prada is finally stepping into the country’s influencer market. Read More

Beauty Battle: Lipstick Sales Soar With Tencent Mobile Game Tie-In

 /  Entertainment Marketing  / 
It’s a rare case of the mobile game meets cosmetics brand. And it proves that a partnership may not have to make sense to everyone if it generates sales. Read More

Chinese Counterfeiters’ Hot Product in 2019? Peppa Pig Couture

 /  Opinion  / 
A UK cartoon character is growing wildly popular in China that even becomes the target of counterfeiters, which has received endorsements from celebrities. Read More

The People’s Republic of Desire: Inside China’s Lucrative Livestreaming Craze

 /  Entertainment Marketing  / 
The totalitarian nature of the livestream platform should serve as a reminder to brands that they are actively participating in the game. Read More

A Hit Chinese TV Show Ignites Heritage Luxury

 /  Entertainment Marketing  / 
A 70-episode TV show called Story of Yanxi Palace, which airs on the Chinese online video platform iQiyi, recently set a record for web TV show when over 700 million people (half of the nation’s population) tuned in on a single day. Read More

How China’s ‘Little Fresh Meat’ Give Luxury Brands a Big Boost

 /  Entertainment Marketing  / 
At the 2017 annual result briefing for French cosmetics company L’Occitane on June 12, Andre Hoffmann, the president of the company’s Asia-Pacific region, said the company experienced double-digit growth in China in 2017, with net sales up 11 percent from the prior year. Their Tmall sales saw a staggering 49 percent gain, and drove the company’s overall excellent performance in the country. Read More

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