R3 Nov: Would Actress Yang Zi’s Onscreen Popularity Translates to Commercial Success?

 /  Entertainment Marketing  / 
Yang has differentiated herself from other popular actresses like Yang Mi, Angelababy, whose commercial success in fashion overshadowed their acting career. Read More

R3 October Celebrity Ranking: All Eyes On 18-Year-Old Power Star Jackson Yee

 /  Uncategorized  / 
Yee shrugged off his teen idol identity to become an actor, thanks to his performance in the hit film 'Better Days,' which dominated social media in October. Read More

R3 September Ranking: Estée Lauder Taps Hot Celebs, Makes Singles Day Record

 /  Entertainment Marketing  / 
If we take a look at the celebrity rankings since July, a few regulars have dominated the top of the list, namely actors Xiao Zhan, Li Xian, and Wang Yibo, all of whom starred in hit summer TV shows. Read More

Latest Little Fresh Meat You Need to Know: R3 August Celebrity Ranking

 /  Entertainment Marketing  / 
For August, among the top 5 most buzzed celebrities on the consulting agency R3’s list, three are considered little fresh meat celebrities Read More

R3’s July List Reveals the New Brand Ambassadors to Look Out For

 /  Entertainment Marketing  / 
Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More

Prada Bends to Idol Culture While Expanding in China

 /  Entertainment Marketing  / 
In China, celebrity endorsement can make or break a brand, and now Prada is finally stepping into the country’s influencer market. Read More

Beauty Battle: Lipstick Sales Soar With Tencent Mobile Game Tie-In

 /  Entertainment Marketing  / 
It’s a rare case of the mobile game meets cosmetics brand. And it proves that a partnership may not have to make sense to everyone if it generates sales. Read More

Chinese Counterfeiters’ Hot Product in 2019? Peppa Pig Couture

 /  Opinion  / 
A UK cartoon character is growing wildly popular in China that even becomes the target of counterfeiters, which has received endorsements from celebrities. Read More

The People’s Republic of Desire: Inside China’s Lucrative Livestreaming Craze

 /  Entertainment Marketing  / 
The totalitarian nature of the livestream platform should serve as a reminder to brands that they are actively participating in the game. Read More

A Hit Chinese TV Show Ignites Heritage Luxury

 /  Entertainment Marketing  / 
A 70-episode TV show called Story of Yanxi Palace, which airs on the Chinese online video platform iQiyi, recently set a record for web TV show when over 700 million people (half of the nation’s population) tuned in on a single day. Read More

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