R3 Nov: Would Actress Yang Zi’s Onscreen Popularity Translates to Commercial Success?

 /  Entertainment Marketing  / 
Yang has differentiated herself from other popular actresses like Yang Mi, Angelababy, whose commercial success in fashion overshadowed their acting career. Read More

R3 September Ranking: Estée Lauder Taps Hot Celebs, Makes Singles Day Record

 /  Entertainment Marketing  / 
If we take a look at the celebrity rankings since July, a few regulars have dominated the top of the list, namely actors Xiao Zhan, Li Xian, and Wang Yibo, all of whom starred in hit summer TV shows. Read More

CBI Case Study: Male Celebrities Give Beauty Marketing a Makeover

 /  CBI  / 
Young male stars are playing an increasingly important role in the marketing of beauty products in China. So far this year, 24 brands have signed 26 male celebrities to promote their goods, with the majority born after the mid-1990s. Read More

R3’s July List Reveals the New Brand Ambassadors to Look Out For

 /  Entertainment Marketing  / 
Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More

SUBSCRIBE TO OUR NEWSLETTER

Sign up for our newsletter right now to have breaking news and the best stories of China Film Insider delivered to you.