CBI Case Study: When Effective Brand Integration Clashes With Chinese Law

 /  CBI  / 
A Chinese court strike down an innovative form of advertising that went too far in its attempt to connect a brand to the highly popular content of a reality show. Read More

Headlines from China: Box Office Hit ‘Us and Them’ Sued for Unfair Competition

 /  Headlines From China  / 
While an official conclusion has not been reached regarding the ticket-refund controversy surrounded romantic drama ‘Us and Them,’ the film has recently been sued by producers of Screaming Live, a comedy film that also opened in China on Saturday April 29. Read More

Headlines from China: ‘Lost in Thailand’ Sentenced to a Fine of 5 Million RMB for Unfair Competition

 /  Headlines From China  / 
Lost in Thailand, a hit Chinese comedy directed by Xu Zheng, has been sentenced by The Supreme People's Court of PRC to a fine of 5 million yuan ($796,000) for unfair competition. The film was released in 2012 and went on to make over $20 million at the Chinese box office. Read More