CBI Video: Tmall’s Singles’ Day Wishes 

 /  CBI  / 
To mark the eleventh annual November 11 Singles’s Day shopping festival, Alibaba’s Tmall created its first short film, a touching modern family story that incorporates fairy tale elements.  Read More

CBI Case Study: Kim Kardashian’s Lucrative Livestreaming Partnership

 /  CBI  / 
Last week, America’s top influencer Kim Kardashian West collaborated with Alibaba’s Tmall to join forces with Viya, China’s most powerful livestreamer, a major step forward in a market the reality star had previously failed to make her mark in. Read More

China Live Streaming: Five Home Truths for Luxury Brands

 /  Entertainment Marketing  / 
In a world where brevity is the norm when it comes to getting the message across, live streaming is one of the few formats where long content is still very welcome. Read More