Bucking Recent Box Office Woes, Patriotic Films Offer a Bright Spot for Brands

 /  CBI  / 
The run-up to the PRC's 70th anniversary offered brands a key opportunity to curry official favor by linking their brands to the three major patriotic films released for the holiday. Read More

Why Are Nationalistic Themes Translating Into Box Office Success in China?

 /  Opinion  / 
Three films released for the PRC's 70th anniversary come with social and political imperatives sometimes at odds with the characteristics of successful commercial film. Read More

CBI News Wrap: Patriotic Brand Fervor, Jay Chou’s Presence

 /  CBI  / 
A whopping 220 brands became involved with the patriotic film "The Captain," part of Bona Film Group's trilogy to mark the 70th anniversary of the founding of the People's Republic of China. Read More

Flag-Waving Fare Scores Big for China’s Flagging Film Industry

 /  News  / 
A trio of nationalistic films cleaned up at the box office Monday as the People’s Republic of China prepared to celebrate its 70th anniversary. Read More