CBI Case Study: When Effective Brand Integration Clashes With Chinese Law

 /  CBI  / 
A Chinese court strike down an innovative form of advertising that went too far in its attempt to connect a brand to the highly popular content of a reality show. Read More

CBI Case Study: Branding Chinese Hip-Hop

 /  CBI  / 
Having recently concluded its third season, “Rap of China” offers a model of how brands navigate China’s variety show scene. Read More