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Nike Woos Chinese Customers With Spring Festival Ad

Jan 15, 2020 / Entertainment Marketing /

Many viewers in the country have applauded the American sportswear brand for showcasing the festival’s human side. Read More

CBI Video: Nike Explores Urban Cultures to Connect With Young Consumers

Dec 17, 2019 / CBI /

In April, Nike released a series of humorous short videos directed by Zhang Dapeng with the title “Believe a Beijinger” that poke fun at the stereotype of the city’s residents as being “all talk, no action.” Read More

Is China Future Fertile Ground for Celebrity “Disgrace Insurance”?

Aug 13, 2019 / Legal /

SpottedRisk offers “disgrace insurance” for Western entertainment companies and commercial brands. Will this ever catch on in China? Read More

Nike Woos Chinese Customers With Spring Festival Ad

CBI Video: Nike Explores Urban Cultures to Connect With Young Consumers

Is China Future Fertile Ground for Celebrity “Disgrace Insurance”?

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