Nike Woos Chinese Customers With Spring Festival Ad

 /  Entertainment Marketing  / 
Many viewers in the country have applauded the American sportswear brand for showcasing the festival’s human side. Read More

CBI Video: Nike Explores Urban Cultures to Connect With Young Consumers 

 /  CBI  / 
In April, Nike released a series of humorous short videos directed by Zhang Dapeng with the title “Believe a Beijinger” that poke fun at the stereotype of the city’s residents as being “all talk, no action.” Read More

Is China Future Fertile Ground for Celebrity “Disgrace Insurance”?

 /  Legal  / 
SpottedRisk offers “disgrace insurance” for Western entertainment companies and commercial brands. Will this ever catch on in China? Read More