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Players Decry Sexist Portrayal of Women in ‘Harry Potter’ Game

Nov 18, 2021  /  News  / 
Developers at NetEase Games attributed the sexually suggestive expressions to “3D modeling bugs.” Read More

New Guidelines Restrict Play Time, Spending for Young Online Gamers

Nov 13, 2019  /  Game  / 
One of China’s main game regulators has laid out new guidelines for minors, including limits on play time and spending, for the first time since its formation last year through the merger of several agencies. Read More

CBI Video: Netease Goes Back to the Future With 90s Hits

Oct 1, 2019  /  CBI  / 
To promote a new high-tech gadget, online education company Youdao (a Netease subsidiary) went all in on 1990s pop-culture nostalgia with “Back to School Parents’ Alliance," a branded music video that revisits a beloved sitcom of the era and its hit theme song. Read More

NetEase Developing AI to Turn Selfies into 3D Game Avatars

Sep 11, 2019  /  Game  / 
Researchers at Chinese gaming giant NetEase published a paper detailing a new machine learning method that enables players to create in-game characters from a selfie. Read More

Marvel and NetEase Join Forces to Bring Superhero Games to China

May 22, 2019  /  News  / 
It’s the crossover China’s superhero fans have been waiting for: Chinese gaming and media streaming company NetEase is partnering with Marvel to breathe new life into the beloved universe of superheroes. Read More

NetEase Overseas Gaming, E-commerce Businesses Offset Regulatory Squeeze

May 16, 2019  /  News  / 
While Tencent’s game revenues took a heavy hit in the first quarter due to more stringent licensing rules, NetEase hedged regulatory risks by emphasizing overseas markets, specifically Japan and South Korea. Read More

NetEase Cloud Music partners with Nippon Columbia, targets high-end users

Apr 19, 2019  /  News  / 
NetEase Cloud Music is partnering with record label Nippon Columbia in a bid to target China’s high-end paid users with a diverse music portfolio. The gaming and entertainment company is the first in China to collaborate with the record label. Read More

Chinese Game Industry to See Consolidation in 2019: Report

Mar 11, 2019  /  Game  / 
A significant number of smaller game developers could put themselves up for sale in 2019 due to regulatory changes, leading to greater industry consolidation, according to a research report from equity firm Tonghai Securities. Read More

NetEase to Limit the Amount of Time China’s Youth Spend Gaming

Jan 25, 2019  /  Game  / 
Chinese giant NetEase Games has for the first time moved to limit the amount of time China’s youth spend playing its games, highlighting the increased scrutiny of the country’s gaming sector. Read More

Headlines from China: Tencent Pictures to Board Paramount’s ‘Bumblebee’ and ‘Top Gun 2’

Dec 5, 2018  /  Headlines From China  / 
Tencent pictures announced that the company would collaborate with Paramount Pictures on upcoming films 'Bumblebee' and 'Top Gun 2'. This marks the first collaboration between the Chinese tech giant and the Hollywood studio. Read More

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