Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions. Read More
Over the past five years, China’s Spring Festival holiday has become a battleground among the country’s biggest internet companies, and as new technologies such as short video become increasingly popular, the fronts are shifting. Read More
Spring Festival marketing efforts are in full swing, with brands releasing a slew of limited edition products, gift boxes and branded films to mark the coming Year of the Rat, along with special events around the holiday. Read More
Last month, Tencent released a comprehensive marketing overview of how it will deploy its extensive media resources to help brands to increase their visibility during the crowded, and increasingly digital, holiday season. Read More
Moviegoing in China during the weeklong Lunar New Year holiday has become essential recreation for many Chinese families in recent years. The past two years in particular have each established new box office records for the highest grossing seven-day period in any single territory. The largest daily totals occur on the first day of the Read More
xXx and La La Land benefit from a Valentine’s Day box office boom. Chinese moviegoers got in the holiday spirit, pre-booking seats for a Valentine’s Day screening of La La Land in Beijing. (Courtesy Weibo) Date-night at Chinese cineplexes propelled the box office on Valentine’s Day to an estimated RMB 384 million ($55.9 million) in ticket Read More
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