For North American observers struggling to comprehend the success of 'The Fast and the Furious' franchise in the world’s second largest film market, the best comparison might be 'Star Wars.' Not just from a box office perspective, but also in terms of nostalgia: China’s younger (male) moviegoers have grown up with the series and the stars, and to a large extent they consider 'The Fast and the Furious' theirs.
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