Gucci |

CBI Case Study: Disney’s “Year of Mickey” Campaign Goes High-End With Gucci Collaboration

Jan 14, 2020 / CBI /

Gucci’s latest collaboration stands out as the most extensive to date between the Italian fashion house and Disney’s cartoon empire. Read More

CBI Video: Gucci and Tencent’s Stylish Travel Video Collaboration

Dec 10, 2019 / CBI /

Launched in October, the “Gucci Inspiration Map” series of four short films is the first project borne from the Gucci-Tencent partnership, and it also represents Tencent’s inaugural foray into producing branded content for a luxury label. Read More

The 6 Female Instagram Stars Taking China By Storm

Aug 2, 2018 / Entertainment Marketing /

For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More

China’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands

Feb 21, 2018 / Celebrity /

Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More

CBI Case Study: Disney’s “Year of Mickey” Campaign Goes High-End With Gucci Collaboration

CBI Video: Gucci and Tencent’s Stylish Travel Video Collaboration

The 6 Female Instagram Stars Taking China By Storm

China’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands

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