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Reality-show Idols Are the New Darlings of Luxury Brands in China

Jun 13, 2018 / Celebrity /

Chinese variety shows "Idol Producer" and "Producer 101" have quickly garnered a massive social media following of the contestants. Seeing the phenomenal reach of the shows as well as the quick and free traffic associated with these contestants, luxury brands have initiated collaborations. Read More

Yang Mi, Lu Han and Fan Bingbing Among Top Chinese Celebrities Driving Luxury Spending

Oct 31, 2017 / Entertainment Marketing /

A new Alibaba report ranks the influence and commercial value of hip Chinese celebrities who are named by many luxury brands as local ambassadors. Read More

Reality-show Idols Are the New Darlings of Luxury Brands in China

Yang Mi, Lu Han and Fan Bingbing Among Top Chinese Celebrities Driving Luxury Spending

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