The ‘Drifters’ Dreaming of Stardom

 /  People  / 
‘Hengdian drifters’ are not known for their performances. They are aspiring actors from all over China who have come to the world’s largest film and television shooting base, Hengdian World Studios, mostly working as extras or as crew. Read More

How China’s Celebrity Pay Crackdown May Change the Brand-Celebrity Relationship

 /  Entertainment Marketing  / 
Based on regulations that have been announced so far, Chinese celebrities will see an immense reduction in their entertainment industry paychecks. Experts believe the government’s attempt to regulate celebrity incomes is likely to change the luxury landscape. Read More