Founded by a group of film enthusiasts, Cinera looks like a VR headset, but if you call it “VR” in front of any of their employees, they will quickly correct you. VR is for games. This is for movies. Read More
For Ty Ahmad-Taylor, CEO of THX, the US cinema certification company founded by George Lucas and engineers at Lucasfilm, Chinese audience reaction is a sign of Chinese moviegoers' increased sophistication. Read More
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