China’s Entertainment and Culture Industry is Quickly Realizing the Power of IP

 /  News  / 
Major entertainment and cultural players are moving aggressively into the IP game. The attractive Chinese market holds challenges and opportunities. The theme of China’s reliance on international IP is still strong, but demands in emotional reciprocity and generation Z’s rise are creating a new landscape. Read More

China’s Social Media Militia Engage on Command

 /  Chinasplaining  / 
In recent years, the entertainment industry has become water armies' main battleground, where celebrity agencies and die-hard fans are willing to shell out millions of yuan to generate buzz. Read More