How L’Oréal Won Singles’ Day 

 /  CBI  / 
Beauty was one of the top sales categories in the record-setting 2019 Singles’ Day sales, with four of the 15 brands that surpassed RMB 1 billion ($142 million) in sales on Alibaba platforms coming from that sector. At the top of the list this year was L’Oreal Paris, which employed a variety of techniques to draw Chinese consumers. Read More

CBI Video: Tmall’s Singles’ Day Wishes 

 /  CBI  / 
To mark the eleventh annual November 11 Singles’s Day shopping festival, Alibaba’s Tmall created its first short film, a touching modern family story that incorporates fairy tale elements.  Read More

Lion vs. Cat: Suning and Hunan Satellite TV Team Up to Challenge Alibaba’s Singles’ Day Entertainment Gala

 /  CBI  / 
Retailer Suning launched a televised extravaganza for Singles' Day this year, partnering with the entertainment powerhouse Hunan Satellite TV to produce a broadcast in direct competition with Alibaba’s long-running show. Read More

CBI Case Study: Kim Kardashian’s Lucrative Livestreaming Partnership

 /  CBI  / 
Last week, America’s top influencer Kim Kardashian West collaborated with Alibaba’s Tmall to join forces with Viya, China’s most powerful livestreamer, a major step forward in a market the reality star had previously failed to make her mark in. Read More

CBI News Wrap: Cosmetics-Animation Collaboration, October Brand Presence on TV

 /  CBI  / 
Chinese beauty brand Meiking had another Singles’ Day success this year through a collaboration with the animated fantasy series “Mo Dao Zu Shi." Read More

CBI News Wrap: Singles’ Day Prep, Coke’s Music Play

 /  CBI  / 
Marketing efforts ahead of this year’s Singles' Day shopping extravaganza are in full swing, with China’s big e-commerce platforms and brands collaborating to hype sales ahead of the big day.  Read More

Alibaba’s Entertainment-Fueled E-commerce and the Future of Marketing

 /  CBI  / 
China’s November 11 Singles Day epitomizes the merger of commerce and content that is taking over how brands do business in what is soon to be the world’s largest consumer market. Read More

Headlines from China: Sony Pictures Imageworks to Animate Pearl Studio’s ‘Over The Moon’   

 /  Headlines From China  / 
China's Pearl Studio and Netflix jointly announced that Sony Pictures Imageworks was to animate upcoming feature Over The Moon, which is co-produced by the two companies and directed by Oscar-wining director Glen Keane. Read More