CBI News Wrap: Death on Reality Show, Short Video Developments

 /  CBI  / 
Following the death of model-actor Godfrey Gao on the set of an extreme sports challenge reality show, a broader crackdown on this genre of programming would not be surprising. Read More

CBI News Wrap: Brands at Golden Rooster, Harper’s Bazaar China Stars’ Charity Night

 /  CBI  / 
A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, but the status of two luxury fashion houses remained unclear. Read More

CBI News Wrap: Branded Art Exhibits, Versace’s Comeback

 /  CBI  / 
SK-II, Casarte and Coca-Cola are among the brands using the power of the arts to boost their presence in China. Read More

CBI News Wrap: Cosmetics-Animation Collaboration, October Brand Presence on TV

 /  CBI  / 
Chinese beauty brand Meiking had another Singles’ Day success this year through a collaboration with the animated fantasy series “Mo Dao Zu Shi." Read More

CBI News Wrap: Douyin’s TV Gala, IP Tourism Potential

 /  CBI  / 
The second annual “Douyin Beautiful Wonderful Night” gala show highlights the rise of the short-video app's influence in the broader entertainment industry.  Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

 /  CBI  / 
It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media.  Read More

CBI News Wrap: Dip in Product Placements, E-commerce Livestreaming

 /  CBI  / 
A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More

CBI News Wrap: National Day Campaigns, Reaching Gen Z and Beyond

 /  CBI  / 
It’s been a slow news week in China, with the country on vacation for the week-long National Day holiday and the 70th anniversary of the PRC’s founding, but marketing efforts have been in full swing. Read More

CBI News Wrap: Patriotic Brand Fervor, Jay Chou’s Presence

 /  CBI  / 
A whopping 220 brands became involved with the patriotic film "The Captain," part of Bona Film Group's trilogy to mark the 70th anniversary of the founding of the People's Republic of China. Read More

CBI News Wrap: Jay Chou’s Brand Business, Douyin Video Challenge

 /  CBI  / 
Jay Chou briefly broke the Chinese internet with the release of his new single “Won’t Cry.", which sold 2 million copies in the first hour, but he says he doesn’t rely on music to make money. Read More