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CBI Case Study: How Burberry Won Over Chinese Consumers With ‘Ratberry’ Campaign

Jan 28, 2020 / CBI /

A novel approach to Lunar New Year products involves the creation of branded IP, and this year the most notable example has been Burberry’s cartoon Ratberry character. Read More

Who Is Kris Wu? Meet the Chinese Actor and Millennial Icon

Dec 22, 2017 / Entertainment Marketing /

You can love or hate Kris Wu, but you can’t ignore him. With over 27 million Weibo followers and another 5.6 million Instagram fans, the 27-year-old actor-singer-songwriter is one of the most influential superstars in China. Read More

Yang Mi, Lu Han and Fan Bingbing Among Top Chinese Celebrities Driving Luxury Spending

Oct 31, 2017 / Entertainment Marketing /

A new Alibaba report ranks the influence and commercial value of hip Chinese celebrities who are named by many luxury brands as local ambassadors. Read More

CBI Case Study: How Burberry Won Over Chinese Consumers With ‘Ratberry’ Campaign

Who Is Kris Wu? Meet the Chinese Actor and Millennial Icon

Yang Mi, Lu Han and Fan Bingbing Among Top Chinese Celebrities Driving Luxury Spending

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