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Eight Ways Brands Are Featured on Chinese Reality Shows

Oct 22, 2019  /  CBI  / 
Chinese television networks and video streaming sites are endlessly creative in their quest to integrate brands into the content of their programming. Read More

CBI Case Study: When Effective Brand Integration Clashes With Chinese Law

Oct 22, 2019  /  CBI  / 
A Chinese court strike down an innovative form of advertising that went too far in its attempt to connect a brand to the highly popular content of a reality show. Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

Oct 22, 2019  /  CBI  / 
It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media.  Read More

CBI News Wrap: National Day Campaigns, Reaching Gen Z and Beyond

Oct 8, 2019  /  CBI  / 
It’s been a slow news week in China, with the country on vacation for the week-long National Day holiday and the 70th anniversary of the PRC’s founding, but marketing efforts have been in full swing. Read More

Understanding China’s Video Streaming Services: Part Two

Oct 1, 2019  /  CBI  / 
In the second part of this series, we look at a group of seven key players — from the well-established iQiyi  to up-and-coming challenger Xigua Video (a Bytedance company) — and share insights on their business models and prospects in the fast-changing market.  Read More

Understanding China’s Video Streaming Services: Part One

Sep 24, 2019  /  CBI  / 
While the U.S. market braces for the coming “streaming wars,” China has long offered a more diversified ecosystem for online video content. Read More

CBI Case Study: Enhancing Brand Presence With Custom Reality Shows 

Sep 24, 2019  /  CBI  / 
Instead of sponsoring big talent competitions, brands may see better outcomes through the customized production of smaller-scale shows that allow a brand to be deeply tied into the purpose of the series from its inception. Read More

CBI News Wrap: Branding the Mid-Autumn Festival

Sep 17, 2019  /  CBI  / 
News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

In Depth: Is China’s Animation Industry Ready to Take Off?

Sep 16, 2019  /  Animations  / 
China’s animation industry is on a rising path after a long period of slow growth, signaling huge market potential, analysts said. Investors are also turning to animation as production costs are lower without casts of real people and with relatively less regulatory risk. Read More

Headlines from China: ‘Spider-Man: Far from Home’ Coming to Chinese Streaming Sites

Sep 12, 2019  /  Headlines From China  / 
After earning RMB 1.3 billion (US$183.51 M) at the Chinese box office, Spider-Man: Far from Home is released today on Chinese video-streaming websites, including iQiyi, Tencent Video, Youku, and Bilibli. Read More

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