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Headlines from China: ‘A Beautiful Day in the Neighborhood’ Lands China Release

Jan 6, 2020 / Headlines From China /

Directed by Marielle Heller, the 2019 American drama film A Beautiful Day in the Neighborhood has been granted a theatrical release in mainland China. A Chinese film poster was also unveiled today, although a release date is yet to be determined. Read More

Headlines from China: A Look at The Highest-grossing Chinese Actors

Jan 2, 2020 / Headlines From China /

By the end of 2019, there are five Chinese actors whose lifetime box office gross have crossed the RMB 10 billion mark. Read More

CBI News Wrap: How Brands Work With Christmas and Star Wars in China

Dec 31, 2019 / CBI /

Though Christmas is not an official holiday in China, it has long been popular among urban youths who celebrate by exchanging gifts and dining out, and brands have tapped into these consumption trends and the IP surrounding Christmas with a slew of secular marketing campaigns Read More

2019 in Review: China’s Top Trends in Content + Commerce

Dec 24, 2019 / CBI /

As 2019 draws to a close, it’s time to look back at some of the key ways in which brands sought to resonate with China’s consumers through entertainment and other content-driven marketing strategies. Read More

CBI News Wrap: Shopping “As Seen on TV,” Douyin’s Fashion Gala

Dec 24, 2019 / CBI /

Since its debut on December 6, the iQiyi celebrity reality show “Fourtry” has been realizing its potential to integrate content and commerce in innovative ways. Read More

Sharing Luxury Lifestyles With Chinese Consumers: Q&A With Sarah Zhang of House Films

Dec 17, 2019 / CBI /

We caught up with Zhang to discuss the trajectory of her work on branded content in China and House Films' latest offering, “Yacht Life: Love the Ocean.” Read More

CBI News Wrap: 12.12 Shopping Day, Creative Branding on TV Dramas

Dec 17, 2019 / CBI /

Just one month and one day after the Singles’ Day shopping frenzy of November 11, Chinese retailers geared up again for a somewhat smaller day of big sales on December 12. Read More

CBI News Wrap: Vertical Video, Brands on TV and Video

Dec 10, 2019 / CBI /

Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More

How Brands Starred at the Golden Rooster and Hundred Flowers Film Festival

Dec 3, 2019 / CBI /

A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, which took place from November 19-23 in the coastal city of Xiamen, wrapping up with the ceremony for the domestic film industry’s most important awards. Read More

CBI News Wrap: Death on Reality Show, Short Video Developments